The Power of Data Analytics in Contract Negotiations:   Why Segmentation Matters

May 1, 2025

In contract negotiations, having access to the right data — and knowing how to interpret it — can be the difference between securing favorable terms or leaving value on the table. One of the most effective ways to strengthen a negotiation strategy is through segmentation: organizing historical data into meaningful groups based on factors like strategy, firm type, size, sector, and geography. Segmentation gives clients a clearer picture of what’s typical or achievable in negotiations with banks, dealers, and vendors, tailored to their specific profile.

Why Internal Data Isn’t Enough

Firms often rely on their own historical data to inform negotiation strategy. While that data can offer helpful perspective, it’s often limited in scope — shaped by a narrow set of providers and agreements— and dated. This creates blind spots, especially when entering new markets, products, services, dealing with unfamiliar providers, or navigating complex terms.

To negotiate confidently and effectively, clients need a broader view: one that puts their negotiation in context, not “one-size-fits-all. That’s where segmentation comes in.

Segmentation Turns Raw Data into Negotiation Insight

Segmentation helps address the limitations of internal data by providing relevant comparisons drawn from a larger pool. It involves grouping historical data by characteristics such as:

  • Investment strategy
  • Firm type or size
  • Sector or geographic focus
  • Revenue opportunity for provider

This approach gives clients visibility into how firms with similar profiles have approached their providers and contract structures. With segmentation, teams can set more accurate expectations and focus preparation on the most relevant issues.

Segmentation ensures forecasts are based on comparable situations, rather than general benchmarks, and leads to tailored negotiations resulting in more favorable terms for you.

The Advantage of a Trusted Partner

At Quadrangle, segmentation is built into our negotiation analytics framework. Our AI-driven platform, QDS, systematically identifies specific insights from the database, enabling you to achieve better results in your negotiations. That means clients don’t just see what’s possible — they see what’s likely, based on who they are and the types of negotiations they’re entering.

Partnering with a third-party provider like Quadrangle gives clients a sharper lens through which to view their negotiations — turning data into strategy and insight into leverage.

For more on how data analytics can support contract negotiations, see our earlier article: “The Power of Data Analytics in Contract Negotiations.”

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